General practitioners with knowledge and experience of local populations are best placed to consider the contributions they can make in serial encounters with individual patients, in practice organisation and delivery, in collaboration with others and campaigning for change on many fronts.Content:The ideas, example and memory of Julian Tudor HartThe Inverse Care LawThe “Exceptional Potential of General Practice”How general practitioners at the Deep End are addressing the Inverse Care LawFuture challenges: social medicine, the wider worldGP recruitment and retention, “it all depends on leadership at local level”What the future looks like for general practitioners The anticipated audience includes general practitioners at all stages of their careers, medical students and other health professionals interested in the contribution of general practice to health care and population health improvement. The conference will be based on short presentations with time for plenary discussion and informal conversation.One and a half day confrence: Thursday 14 February 14:00-17:00 and Friday 15 February 09:00-17:00Primary VenueUniversity of Strathclyde Technology and Innovation Centre99 George Street, Glasgow, Scotland G1 1RD